For years, VLB Founder Victoria Watts, searched for products that had both clean, good-for-you ingredients and actually worked to address her skincare concerns. After testing hundreds of products, doing tons of research and meeting with countless experts, she finally discovered efficacious, natural and certified organic alternatives that were compatible with her rigorous safety and performance standards.

Below is a list of key ingredients found in VLB products. Noticeably missing are the “undesirables”– no parabens, phthalates, SLS, GMOs, mineral oils, or synthetic fragrances.