Braille is a beautiful and amazing language. Having said that, only 10% of the visually impaired community read braille. Combined with the fact that there are space restrictions on packaging, Braille is not the best solution when it comes to communicating to the visually impaired on packaged goods.

I also worked very closely with the Lighthouse Foundation, where a blind gentleman was instrumental in providing me with incredible insights on what the visually impaired community needs to achieve independence. After years of research and conducting several focus groups, I discovered is that combining a simple-to-use raised symbol system with technology we can effectively share product identification and product usage.