The Victorialand Beauty Difference

Victorialand…the happiest place on earth

My home, known as “Victorialand” to family and friends, is the place where we gather to chat about everything and nothing, cook and eat healthy food, and laugh out loud. It’s our “happy place.”

Victorialand is the place where I model a “be brave, be victorious” way of life for my children. This mindset was my source of strength during two life-changing experiences that took place within a few years of each other: the end of a marriage and the birth of my youngest son with an acute visual impairment.

Turning inward in search of my passion and purpose, it quickly became evident that my “why” was about helping people change their lives for the better and my “what” was staring me right in the face, literally! Excited by this epiphany (my aha moment), I immediately developed a business plan focused on three key pillars.

The Victorialand Beauty Difference

Victorialand…the happiest place on earth

My home, known as “Victorialand” to family and friends, is the place where we gather to chat about everything and nothing, cook and eat healthy food, and laugh out loud. It’s our “happy place.”

Victorialand is the place where I model a “be brave, be victorious” way of life for my children. This mindset was my source of strength during two life-changing experiences that took place within a few years of each other: the end of a marriage and the birth of my youngest son with an acute visual impairment.

Turning inward in search of my passion and purpose, it quickly became evident that my “why” was about helping people change their lives for the better and my “what” was staring me right in the face, literally! Excited by this epiphany (my aha moment), I immediately developed a business plan focused on three key pillars.

Staring me right in the face were my continued skin challenges, inclusive of hyperpigmentation, oiliness and premature aging. After trying dozens of products and consulting with several dermatologists to no avail, I decided to take these challenges into my own hands.

Hunkering down in my kitchen, I spent many months of long days and nights mixing and blending clean, naturally-derived and certified organic ingredients in search of formulas that would help solve my skincare problems as well as those of the thousands of women faced with similar frustrations.  Having shared the fruits of my labor with family and friends, I knew that I was on to something when we all agreed that there was something special about these formulas. As one of my BFFs said, “our skin looks good enough to go naked.”  That was the beginning of Victorialand Beauty (VLB) and the #GoNaked challenge.

In between mixing and blending formulas, I was mesmerized by watching my son Cyrus navigate his unsighted world through his keen sense of touch and sound. In awe of him and the amazing power of the mind-body connection, I was inspired to do something to change both my son’s life for the better as well as the lives of the nearly 300 million visually impaired people worldwide.

Heartened by the divine wonder of this eye-opening experience, The CyR.U.S. System of Raised Universal Symbols was created. This proprietary tactile recognition system is comprised of a set of universal raised symbols placed on VLB packaging. With a simple touch, VLBs’ skin-loving products are accessible to all!

Importantly, VLB commits 2% of sales to Boston Children’s Hospital’s (BCH) pediatric ophthalmological department and their research efforts to advance new treatment and cures for visually impaired children.

BCH, ranked #1 pediatric hospital by U.S. News & World Report for 5 consecutive years, is where my son is treated with care, compassion and state-of-the-art medical treatments. Working tirelessly to discover new treatments and cures for visually impaired children, BCH represents hope…the hope that my son and children like him will be able to live their dreams. Until then, I live each day in a “be brave, be victorious” state of mind!

Our Mission

We believe in changing lives for the better.

Our mission is to empower you with skin that looks and feels good enough to Go Naked. Knowing that it feels really good to have skin at its naked best, VLB products are formulated to provide real results that you can see, feel and touch. From the unique texture to the transformative feel and after-glow, we push boundaries and don’t stop until we get it right.

Believing in our products and that every woman wants to love the skin they’re in, we strive to make VLB accessible to as many people as possible. This inclusive beauty principle led to the creation of the CyR.U.S.™ System of Raised Universal Symbols, a tactile recognition system, found on VLB’s packaging. With a simple touch VLB products are accessible to all.

We strive to delight every customer every day, whatever your story may be.

CyR.U.S System Of Raised Symbols logo in pink and black

Our Mission

Our mission is to empower as many people as possible with skin that looks and feels good enough to Go Naked. Through a proprietary tactile recognition system called the CYR.U.S. System of Raised Universal Symbols, our products are accessible to blind, visually impaired and sighted consumers because we believe in making things easier for everyone. VLB’s multi-tasking skincare products feed the face with time-tested, natural wonders like essential plant oils, fruit and nut oils and active botanical extracts that leave the skin primed and ready with or without makeup. Our core values guide the brand internally and externally as we strive to delight every customer every day. Whatever your story may be, knowing that your skin is at its naked best, feels really good.

CyR.U.S System Of Raised Symbols logo in pink and black

The Beauty Of Our Purpose

Natural, Fun, Inclusive, Honest, Simple and Socially Responsible Skincare…that’s Victorialand Beauty.

Knowing that 60% of what goes on the skin gets directly absorbed into the body, VLB’s multi-tasking skincare products are powered with time-tested natural ingredients such as plant oils, fruit and nut oils, and active botanical extracts.  And, of course, they’re vegan and cruelty free and have none of the bad stuff—no parabens, phthalates, SLS, GMOs, mineral oils, or synthetic fragrances.

Victorialand’s golden rule–enjoy a healthy dose of fun every day. If you dare to go naked, have fun with it…highlight your glowing skin with smoldering eyes, hair that twists and turns, sexy lips, or nothing at all! It’s whatever makes you smile from the inside out.

Our inclusive business model embraces the needs of visually impaired people through a proprietary tactile recognition system called the CYR.U.S. System of Raised Universal Symbols. This system makes it easy for consumers to identify products by a simple touch of the unique raised symbol printed on each package.

We tell it like it is! A raised QR code on each VLB product leads consumers to our accessible website which provides all visitors with our ingredient lists, product benefits, customer reviews and survey results.

Four multitasking, easy-to-use products that can be used solo or easily mixed and matched to maximize the benefits of all products working in unison. 

Our Giving Back Program focuses on the future visionaries of the world by committing 2% of sales to Boston Children’s Hospital and their research efforts to advance new treatments and cures for visually impaired children.

VLB’s support is dedicated to BCH’s Pediatric Ophthalmology Department and their efforts to identify new diagnostic paradigms and treatment modalities for visually impaired children.