The Victorialand Beauty Difference

Victorialand…the happiest place on earth

My home, known as “Victorialand” to family and friends, is the place where we gather to chat about everything and nothing, cook and eat healthy food, and laugh out loud. It’s our “happy place.”

Victorialand is the place where I model a “be brave, be victorious” way of life for my children. This mindset was my source of strength during two life-changing experiences that took place within a few years of each other: the end of a marriage and the birth of my youngest son, who has an acute visual impairment.

I was inspired to turn inward in search of my passion and purpose. It quickly became evident that my “why” was about helping people change their lives for the better. The “what” was staring me right in the face, literally! I took this epiphany and ran, creating a business plan focused on three key pillars:

The Victorialand Beauty Difference

Victorialand…the happiest place on earth

My home, known as “Victorialand” to family and friends, is the place where we gather to chat about everything and nothing, cook and eat healthy food, and laugh out loud. It’s our “happy place.”

Victorialand is the place where I model a “be brave, be victorious” way of life for my children. This mindset was my source of strength during two life-changing experiences that took place within a few years of each other: the end of a marriage and the birth of my youngest son, who has an acute visual impairment.

I was inspired to turn inward in search of my passion and purpose. It quickly became evident that my “why” was about helping people change their lives for the better. The “what” was staring me right in the face, literally! I took this epiphany and ran, creating a business plan focused on three key pillars:

Create a line of professional skincare products using natural ingredients that leaves skin looking and feeling good enough to empower you to #GoNaked.

My personal history of skin challenges including increased hyperpigmentation, oiliness, and premature aging was staring me right in the face. I tried dozens of products and consulted with several dermatologists to no avail, so I decided to take things into my own hands.

I hunkered down in my kitchen and spent months mixing and blending clean, naturally-derived, and certified organic ingredients. I was in search of formulas that would help solve not only my skincare problems, but those of thousands of others with similar frustrations. I shared the fruits of my labor with family and friends and we all agreed that I was onto something special. As one of my BFFs said, “Our skin looks and feels good enough to go naked.” That was the beginning of Victorialand Beauty (VLB) and the #GoNaked challenge.

Develop a beauty inclusive business model where products are made accessible to visually impaired people.

In between mixing and blending formulas, I was mesmerized by watching my son Cyrus navigate his unsighted world through his keen sense of touch and sound. In awe of him and the amazing power of the mind-body connection, I was inspired to do something to change both my son’s life for the better as well as the lives of the nearly 300 million visually impaired people worldwide.

Heartened by the divine wonder of this eye-opening experience, The CyR.U.S. System of Raised Universal Symbols was created. This proprietary tactile recognition system is comprised of a universal set of raised symbols placed on each product’s primary package to facilitate identification. With a simple touch, VLBs’ skin-loving products are accessible to all!

Advance pediatric ophthalmological research to facilitate new treatments and cures for visually impaired children.

Importantly, VLB commits 2% of sales to Boston Children’s Hospital’s (BCH) pediatric ophthalmological department and their research efforts to advance new treatment and cures for visually impaired children.

BCH, ranked #1 pediatric hospital by U.S. News & World Report for 5 consecutive years, is where my son is treated with care, compassion and state-of-the-art medical treatments. Working tirelessly to discover new treatments and cures for visually impaired children, BCH represents hope…the hope that my son and children like him will be able to live their dreams. Until then, I live each day in a “be brave, be victorious” state of mind!

Our Mission

Our mission is to empower as many people as possible with skin that looks and feels good enough to Go Naked. Through a proprietary tactile recognition system called the CYR.U.S. System of Raised Universal Symbols, our products are accessible to blind, visually impaired and sighted consumers because we believe in making things easier for everyone. VLB’s multi-tasking skincare products feed the face with time-tested, natural wonders like essential plant oils, fruit and nut oils and active botanical extracts that leave the skin primed and ready with or without makeup. Our core values guide the brand internally and externally as we strive to delight every customer every day. Whatever your story may be, knowing that your skin is at its naked best, feels really good.

CyR.U.S System Of Raised Symbols logo in pink and black

Our Mission

Our mission is to empower as many people as possible with skin that looks and feels good enough to Go Naked. Through a proprietary tactile recognition system called the CYR.U.S. System of Raised Universal Symbols, our products are accessible to blind, visually impaired and sighted consumers because we believe in making things easier for everyone. VLB’s multi-tasking skincare products feed the face with time-tested, natural wonders like essential plant oils, fruit and nut oils and active botanical extracts that leave the skin primed and ready with or without makeup. Our core values guide the brand internally and externally as we strive to delight every customer every day. Whatever your story may be, knowing that your skin is at its naked best, feels really good.

CyR.U.S System Of Raised Symbols logo in pink and black

The Beauty Of Our Purpose

Do naked faces have more fun? We think so.

VLB was created to empower you with skin that looks and feels good enough to #GoNaked. If you dare to go naked, have fun with it—try smoldering eyes, hair that twists and turns, sexy lips, nothing at all or whatever makes you smile from the inside out.

Our VLB Values

Natural, Fun, Honest, Simple & Inclusive skincare…that’s Victorialand Beauty.

Victorialand’s golden rule–enjoy a healthy dose of fun every day. If you dare to go naked, have fun with it…highlight your glowing skin with smoldering eyes, hair that twists and turns, sexy lips, or nothing at all! It’s whatever makes you smile from the inside out.

Knowing that 60% of what goes on the skin gets directly absorbed into the body, VLB’s multi-tasking skincare products are powered with time-tested natural ingredients. Elements like plant oils, fruit and nut oils, and active botanical extracts leave the skin primed and ready to go with or without makeup. VLB skin care products are guaranteed vegan and cruelty-free and contain no parabens, phthalates, SLS, GMOs, mineral oils, or synthetic fragrances.

VLB creates beauty products that can be enjoyed by the blind and visually impaired. Our inclusive business model embraces the needs of visually impaired people through a proprietary tactile recognition system called the CYR.U.S. System of Raised Universal Symbols. This system makes it easy for consumers to identify products by feeling a unique raised symbol imprinted on each package.

We tell it like it is! A raised QR code on each VLB product leads consumers to our accessible website which provides all visitors with a transparent ingredient list, product benefits, customer reviews and survey results.

With our easy-to-use, four product layering system, achieving your skincare goals has never been easier.

Our Giving Back Program focuses on the future visionaries of the world by committing 2% of sales to Boston Children’s Hospital and their research efforts to advance new treatments and cures for visually impaired children.

VLB’s support is dedicated to BCH’s Pediatric Ophthalmology Department and their efforts to identify new diagnostic paradigms and treatment modalities for visually impaired children.