Natural Standard

Victorialand Beauty was created on the philosophy “do no harm.” We focus not only on your health and wellness, but also on that of our planet and the creatures we share it with. We want you to know your favorite brand cares about the wellbeing of you, your family and the world.

Our Natural Standard is at the core of how we create our products. We want to be open, transparent, and 100% natural with you. Our Natural Standard is more than just a standard. Choosing natural ingredients isn’t a trend for us; it’s a way of life.

One of our overarching values is our commitment to transparency. We show you exactly what is in our products and talk about the care that goes into formulating them. You can be assured that if you look at any of our packaging or browse our accessible website, you’ll recognize ingredients as words you can almost always can pronounce. From shea butter to olivine and everything in between, we are making products that are good for you, and eco-conscious for the environment.

What Are Natural Ingredients?

Natural ingredients aren’t simply plants grown in the ground or fruits that grow on trees. There is so much more to using only 100% natural ingredients. VLB finds natural ingredients that can be naturally processed, making them safe and healthy for you.

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Why Do We Use Natural Ingredients?

Our skin is the largest organ in the body and can absorb up to 60% of what we put on it. VLB selects ingredients carefully to avoid the risk of toxins entering the body. The key ingredients in each of our products are sourced from nature–plants, fruits, nuts, rare compounds with clinically proven results–and are combined in a way that ensures safety and efficacy.

VLB values safety and product integrity over the product’s useful life. This means we are committed to avoiding the “undesirables”— no parabens, phthalates, SLS, GMOs, mineral oil or synthetic fragrances—and use a low level (less than 1%) of phenoxyethanol, a chemical preservative deemed safe and non-toxic by global health and safety boards at levels of 1% or below. Additionally, all products are vegan and cruelty-free.

Making Positive Change

The love of all things natural and changing lives for the better reflected in VLB’s products is also embedded into our packaging and social responsibility programs. Packaging materials include recyclable PETG jars and tubes and FSC certified cartons made from materials secured from responsibly managed forests that preserve biological diversity and sustain economic viability to benefit the lives of local people. Our inclusive package design embraces the needs of visually impaired people through the CyR.U.S. System of Raised Universal Symbols™ while our giving back program supports Boston Children’s Hospital’s pediatric ophthalmological research efforts to advance new treatments and cures for visually impaired children.