The ethos used to advance VLB’s mission and guide brand development begins with a “do no harm” philosophy. Our brand decisions are made with the health and wellbeing of people, animals and the planet in mind.
Knowing that our skin is the largest organ in the body and can absorb up to 60% of what we put on it, VLB’s ingredients are carefully selected to avoid the risk of toxins entering the body. The key ingredients that drive product performance are sourced from nature–-plants, fruits, nuts, rare compounds with clinically proven results–and combined in a way that ensures safety and efficacy.
VLB’s products are carefully formulated to be as clean as possible as we are committed to product safety and integrity over the product’s useful life. In keeping with this principle, we avoid the “undesirables”—no parabens, phthalates, SLS, GMOs, mineral oil or synthetic fragrances—and use a low level (less than 1%) of phenoxyethanol, a chemical preservative deemed safe and non-toxic by global health and safety boards at levels of 1% or below. Additionally, all products are vegan and cruelty-free/Leaping Bunny certified.