Changing Lives for the Better

Do No Harm

The ethos used to advance VLB’s mission and guide brand development begins with a “do no harm” philosophy.  Our brand decisions are made with the health and wellbeing of people, animals and the planet in mind.

Knowing that our skin is the largest organ in the body and can absorb up to 60% of what we put on it, VLB’s ingredients are carefully selected to avoid the risk of toxins entering the body. The key ingredients that drive product performance are sourced from nature-plants, fruits, nuts, rare compounds with clinically proven results–and combined in a way that ensures safety and efficacy.

VLB’s products are carefully formulated to be as clean as possible as we are committed to product safety and integrity over the product’s useful life. In keeping with this principle, we avoid the “undesirables”—no parabens, phthalates, SLS, GMOs, mineral oil or synthetic fragrances—and use a low level (less than 1%)  of phenoxyethanol, a chemical preservative deemed safe and non-toxic by global health and safety boards at levels of 1% or below. Additionally, all products are vegan and cruelty-free/Leaping Bunny certified.

Eco-Conscious…Socially Responsible

Similar to our product principles, our packaging and social responsibility programs reflect the same love of all things natural and changing lives for the better.

Packaging materials include recyclable PETG jars and tubes and FSC certified cartons made from materials secured from responsibly managed forests that preserve biological diversity and sustain economic viability to benefit the lives of local people.

Our two-pronged social responsibility program works to change lives for the better with an inclusive package design called the CyR.U.S.™ System of Raised Universal Symbols and a commitment of 2% of sales to support Boston Children’s Hospital’s pediatric ophthalmological research efforts.

Why Do We Use Natural Ingredients?

Knowing that our skin is the largest organ in the body and can absorb up to 60% of what we put on it, VLB’s ingredients are carefully selected to avoid the risk of toxins entering the body. The key ingredients found in each product are sourced from nature-plants, fruits, nuts, rare compounds with clinically proven results–and combined in a way that ensures safety and efficacy.

VLB’s products are carefully formulated to be as clean as possible while simultaneously ensuring safety and product integrity over the product’s useful life. We avoid the “undesirables”—no parabens, phthalates, SLS, GMOs, mineral oil or synthetic fragrances—and use a low level (less than 1%) of phenoxyethanol, a chemical preservative deemed safe and non-toxic by global health and safety boards at levels of 1% or below. Additionally, all products are vegan and cruelty-free/Leaping Bunny certified.