Give Back

As you may know from reading my story, my home, Victorialand, is a fun, happy place. It’s a place that radiates joy, it’s where Victorialand Beauty began and most importantly, it’s where I’m a mom to four amazing children ranging from toddler to millennial.

Each of my children has their unique footprint in the world and in my heart. The joy and happiness that they bring into our home and children bring to the world at large is priceless. It’s something we should honor, celebrate and cherish. This sentiment, along with the birth of my youngest son Cyrus with an acute visual impairment, inspired VLB’s Giving Back program.

Our Program

The World Health Organization estimates that there are nearly 300 million people globally with visual impairments, including 1.4 million children.  Essentially they are on a lifelong journey of dealing with the challenges of living with blindness or low vision in a sighted world.  This reality sometimes limits them from participating fully in every aspect of life they choose. Victorialand Beauty wants to help change this paradigm with it’s two-pronged giving back program.

The Little Dreamers

Victorialand Beauty (VLB) proudly supports Boston Children’s Hospital’s (BCH) with a commitment of 2 % of all sales. VLB funds are designated to BCH’s Pediatric Ophthalmology Department, the largest in the country, to support their life-changing efforts to identify new diagnostic paradigms and treatment modalities for visually impaired children.

Why BCH?

My 3 year old son Cyrus is one of the almost 2 million children worldwide affected by a visual impairment. Cyrus was born a genetic disease known as familial exudative vitreoretinopathy (FEVR). FEVR is a hereditary disorder that affects the retina with symptoms that include vision loss or blindness, retinal detachment and strabismus. Cyrus is impacted by all of these impairments.

In 2017 we brought Cyrus to BCH, a Harvard Medical School affiliate ranked # 1 pediatric hospital by US News & World Report, to meet with Dr. Yoshihiro Yonekawa, BCH’s Director of Pediatric Retina Surgery, and his team.  There, we learned more about the disease, its impact on Cyrus’s current vision, the recommended treatment and the “vision” for the future.

This visit was invaluable to all of our wellbeing—the knowledge, resources and recommended treatment protocol received from this amazing team empowered us with the hope that Cyrus will live a happy, fulfilling life with or without full vision. We now travel from Naples, Florida to Boston, Massachusetts biannually to monitor Cyrus’ s situation and to discuss further state-of-the-art treatments for FEVR with this amazing team.

The Big Dreamers

Recognizing the need to support as many visually impaired people as possible, VLB’s other important program focuses on making our products more accessible to visually impaired people. Our belief is that when you make things accessible for people with special needs, you automatically make things easier for everyone.

This initiative was inspired by me watching my son Cyrus navigate his unsighted world through the mind-body connection. The divine wonder of seeing his other senses turn into “super powers,” particularly his sense of touch, led to the creation of The CyR.U.S.™ System of Raised Universal Symbols. This proprietary tactile recognition system is comprised of a set of raised trademarked symbols placed on each VLB package. With simple touch VLB products are accessible to all.

The Impact

“The best and most beautiful things in the world cannot be seen or even touched—they must be felt with the heart.”
– Helen Keller

As part of the VLB community, you’re supporting our mission to change lives for the better. This manifests itself in several ways—supporting BCH and their goal to “dream, dare and deliver until every child is well.”  For more information on their campaigns, click here.

Additionally, you’ll be supporting a product that will empower you and thousands of other women, including those who are visually impaired, with skin that looks and feels good enough to #GoNaked.

Thank you for sharing my passion for changing the lives of visually impaired people, both children and adults, for the better. Together, we will dream, dare and deliver on our promise to help make the world a more inclusive place for all.

XO, Victoria