The CyR.U.S.™ System Of Raised Universal Symbols
My 3-year-old son Cyrus is one of the estimated 2 million children in the world affected by visual impairment. He was born with a genetic disease known as familial exudative vitreoretinopathy (FEVR) that affects the retina with symptoms that include vision loss or blindness, retinal detachment and strabismus. Cyrus is impacted by all of three of these impairments.
Watching Cyrus navigate his unsighted world every day, I am in awe of the mind-body connection and its ability to transform his other senses into “super powers,” particularly his sense of touch. Seeing this divine wonder led to the creation of The CyR.U.S.™ System of Raised Universal Symbols, a proprietary tactile recognition system comprised of a set of raised trademarked symbols on VLB packaging. A simple touch of the package makes VLB’s products more accessible to all!
With over 1.3 billion people affected by visual impairment, it’s imperative that companies address the need for packaging that is designed to be inclusive and accessible to visually impaired people. Currently, their needs are not being met and the challenge of navigating a sighted world without the vision to do so places an extraordinary burden on their everyday lives and ability to satisfy their most basic needs.
Victorialand Beauty is taking action to change the lives of visually impaired people for the better and will continue to do so with great passion and purpose. Our hope is that other companies in the beauty industry and beyond will be inspired to follow our lead so that we all work toward a more inclusive world with products that are made accessible to everyone. When you make things accessible for all, you automatically make things easier for everyone.
For more information on the CyR.U.S. System please contact: [email protected]
With the birth of her visually impaired son, Victoria Watts found a new calling for her beauty brand.
— Bloomberg QuickTake (@QuickTake) May 21, 2020