4 08, 2020

The importance of accessible packaging for the visually impaired

2020-08-04T09:04:37-04:00August 4th, 2020|Press|0 Comments

Under law by the European Commission, medicinal packaging is required to use braille to ensure readability for the visually impaired. This, however, is not compulsory in consumer packaging. Whilst braille is one way to make packaging accessible, it is not as commonly used as many think. According to the National Federation of the Blind (NFB), fewer than 10% of [...]

24 07, 2020

Inspired By Founder Victoria Watts’ Son Cyrus, Skincare Brand Victorialand Beauty Introduces Packaging For The Visually Impaired

2020-07-24T12:09:58-04:00July 24th, 2020|Press|0 Comments

Before Victorialand Beauty founder Victoria Watts’ son Cyrus was born partially blind as a result of the hereditary condition familial exudative vitreoretinopathy that affects retinal blood vessels, visual impairment didn’t enter her frame of reference. She admits, “I would never would have given it any thought, to be quite honest.” Having a child without full eyesight changes things quickly. Watts spent [...]

24 07, 2020

Indie Spotlight: Victorialand Beauty Prioritizes Visually Impaired Consumers

2020-07-24T12:11:36-04:00July 24th, 2020|Press|0 Comments

Victoria Watts is aiming to pioneer a new inclusivity standard for the beauty industry—and beyond—with the development of a new raised symbol system for consumer goods packaging. The entrepreneur, who created natural, multi-tasking skin care product line, Victorialand Beauty, re-evaluated the brand’s launch after her fourth child, Cyrus, was born with a rare genetic eye disease, Familial Exudative Vitreoretinopathy [...]

7 07, 2020

After birth of visually impaired son, Naples mom created line of inclusive beauty products

2020-07-07T16:44:12-04:00July 7th, 2020|Press|0 Comments

Victoria Watts had never been challenged more than the events that followed the birth of her son, Cyrus. "We had noticed pretty early on that his eyes were not tracking the way they should," Watts said. Doctors later discovered Cyrus had been born with a genetic disease known as familial exudative vitreoretinopathy (FEVR). FEVR is a hereditary disorder that [...]

23 06, 2020

Victorialand Beauty for Blind and Visually Impaired People

2020-06-23T14:12:40-04:00June 23rd, 2020|Press|0 Comments

Victorialand Beauty is a new emerging brand on the market, which through its launch has cultivated an image of a brand that has accessible features for impaired consumers. Nothing beats beauty with a purpose more than creating a skincare range that makes you glow on the outside and to reflects the good within you. Read Full post

26 05, 2020

Featured Article: Victoria Watts Interview on Packaging For Visually Impaired People

2020-06-25T13:58:30-04:00May 26th, 2020|Press|0 Comments

Packaging design should always consider accessibility, but making it suitable for people with visual impairments is not always a priority. Packaging Gateway spoke with Victorialand Beauty founder Victoria Watts to find out how she makes packaging accessible. "I think accessible packaging is something all brands can do. If a small business like me can do it then so can [...]

20 04, 2020

The Spa Insider April Editors’ Picks 2020

2020-04-20T09:43:11-04:00April 20th, 2020|Press|0 Comments

Thank you to the Spa Insider for featuring our Skin Loving Sleep Mask in their April Editors' Picks for 2020! "This overnight mask features a dreamy blend of organic ingredients, including energizing olivine and CBD to reduce inflammation and premature aging. A magnesium-rich complex helps increase skin’s cellular energy level while reducing the effects of stress and fatigue. Suitable [...]

17 02, 2020

CyR.U.S. System: Victorialand Beauty Repackaged With Intent

2020-04-15T11:20:06-04:00February 17th, 2020|Press|0 Comments

Like many indie beauty brands, the genesis of Victorialand Beauty started with founder Victoria Watts’ quest to solve her own skincare concerns, but the mission has become much bigger. The brand just relaunched with a System of Raised Universal Symbols called CyR.U.S., inspired by navigating the world through her visually impaired son’s experience. Read the rest of the article on Beauty Matters here.

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