Under law by the European Commission, medicinal packaging is required to use braille to ensure readability for the visually impaired. This, however, is not compulsory in consumer packaging. Whilst braille is one way to make packaging accessible, it is not as commonly used as many think. According to the National Federation of the Blind (NFB), fewer than 10% of [...]
Inspired By Founder Victoria Watts’ Son Cyrus, Skincare Brand Victorialand Beauty Introduces Packaging For The Visually Impaired
Before Victorialand Beauty founder Victoria Watts’ son Cyrus was born partially blind as a result of the hereditary condition familial exudative vitreoretinopathy that affects retinal blood vessels, visual impairment didn’t enter her frame of reference. She admits, “I would never would have given it any thought, to be quite honest.” Having a child without full eyesight changes things quickly. Watts spent [...]
Victoria Watts is aiming to pioneer a new inclusivity standard for the beauty industry—and beyond—with the development of a new raised symbol system for consumer goods packaging. The entrepreneur, who created natural, multi-tasking skin care product line, Victorialand Beauty, re-evaluated the brand’s launch after her fourth child, Cyrus, was born with a rare genetic eye disease, Familial Exudative Vitreoretinopathy [...]
Victoria Watts had never been challenged more than the events that followed the birth of her son, Cyrus. "We had noticed pretty early on that his eyes were not tracking the way they should," Watts said. Doctors later discovered Cyrus had been born with a genetic disease known as familial exudative vitreoretinopathy (FEVR). FEVR is a hereditary disorder that [...]
Victorialand Beauty is a new emerging brand on the market, which through its launch has cultivated an image of a brand that has accessible features for impaired consumers. Nothing beats beauty with a purpose more than creating a skincare range that makes you glow on the outside and to reflects the good within you. Read Full post
Packaging design should always consider accessibility, but making it suitable for people with visual impairments is not always a priority. Packaging Gateway spoke with Victorialand Beauty founder Victoria Watts to find out how she makes packaging accessible. "I think accessible packaging is something all brands can do. If a small business like me can do it then so can [...]
Thank you to the Spa Insider for featuring our Skin Loving Sleep Mask in their April Editors' Picks for 2020! "This overnight mask features a dreamy blend of organic ingredients, including energizing olivine and CBD to reduce inflammation and premature aging. A magnesium-rich complex helps increase skin’s cellular energy level while reducing the effects of stress and fatigue. Suitable [...]
Like many indie beauty brands, the genesis of Victorialand Beauty started with founder Victoria Watts’ quest to solve her own skincare concerns, but the mission has become much bigger. The brand just relaunched with a System of Raised Universal Symbols called CyR.U.S., inspired by navigating the world through her visually impaired son’s experience. Read the rest of the article on Beauty Matters here.
Victorialand Beauty's products were featured on Good Day DC. Watch the video below for more info!
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