Under law by the European Commission, medicinal packaging is required to use braille to ensure readability for the visually impaired. This, however, is not compulsory in consumer packaging.

Whilst braille is one way to make packaging accessible, it is not as commonly used as many think. According to the National Federation of the Blind (NFB), fewer than 10% of legally blind people in the US can read Braille and only 10% of blind children are learning it.

How can consumer packaging become accessible to all of the blind population and not just 10% of it, and why is it important to be inclusive?

Learn more about how Victorialand Beauty makes her packaging accessible for the visually impaired here.