Victoria Watts is aiming to pioneer a new inclusivity standard for the beauty industry—and beyond—with the development of a new raised symbol system for consumer goods packaging. The entrepreneur, who created natural, multi-tasking skin care product line, Victorialand Beauty, re-evaluated the brand’s launch after her fourth child, Cyrus, was born with a rare genetic eye disease, Familial Exudative Vitreoretinopathy (FEVR), leaving him legally blind.
“After Cyrus was born, I started to think about how he is going to take a shower by himself? How is he going to be able to determine which is the shampoo versus the body wash? And, when I started to research what was out there, I only found a handful of brands that put braille on their packaging,” she explained. “Then, after more research, I discovered that only 10 percent of the visually impaired and blind population read braille either because of screen readers or because of how complicated it is to learn, so it’s not the best solution for this group of consumers.”
Victoria took matters into her own hands and developed the The CyR.U.S. System, a proprietary tactile recognition system comprised of a set of raised symbols to facilitate product identification by touch. To develop the symbols, she partnered with a blind individual from The Lighthouse of Collier, a non-profit based in Naples, Florida that offers programs and services to help the blind and visually impaired.